Franchise Fee: $50,000
Royalty: 8%
Total Investment: $74,000 - $116,900
Can Be Home Based: Yes
Founded: 2019
Franchised: 2024
VetFran Member: Yes
At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and
financial constraints, taking the guesswork out of the placement process to provide a valuable service
for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and
has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting
thorough clinical assessments, we ensure seniors are matched with the right facility from the start,
relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered
to provide personalized, ethical, and knowledgeable placement services in your community, supported
by comprehensive training to help you succeed and make a meaningful impact.
